Sales and Marketing
BEC is offering the following learndirect eCourses about Sales and Marketing:
Marketing
Provides a simple introduction to the subject, its concepts and its principles. It gives employees a basic understanding of the theories of marketing and how to analyse marketing methods, in turn helping them become more customer focussed.
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e-Marketing
Explains how to market a product or service online. It builds understanding of e-marketing processes and technologies, including the legal implications of selling online. The course includes expert opinion and content from Google and the industry body for e-retail, the Interactive Media in Retail Group (IMRG).
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