Five Minute Marketing Tutorial
Marketing is pivotal to the success of any business and is the mechanism used to raise awareness of your product or service in the market place.
Marketing and Sales address ways in which you can increase your customer base. The creation and execution of a sales and marketing strategy will enable you to increase the number of clients you have whilst turning existing clients into loyal, repeat customers.
if you haven't already done so, you should first explore the marketing diagnostic which is designed to help you identify and highlight specific goals for your business:
- your long term vision and strategy
- your Unique Selling Point (USP)
- cost effective ways to market and promote your business
Marketing Tutorial
To explore further the marketing potential for your business, you can download our five minute marketing tutorial. The tutorial explains the components of the extended marketing mix – the elements you can combine effectively over time to carry your business forward – and these are grouped under the following headings, the so called seven Ps:
- product
- place
- promotion
- price
- people
- physical evidence and
- processes.
Downloads
The tutorial is available as a PowerPoint file or as a pdf. If you do not have access to Microsoft PowerPoint, you can view the pdf version in the free Adobe Reader which can be downloaded from the Adobe web site.